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Apoorv Mohan Shrivastav, the face of Just Conceived, is a versatile individual with an array of talents. He has won multiple prizes in National Level Music competitions, owing to his crafty hands. In 2014, he designed and fabricated a Rural Utility Vehicle, and founded Sasya Veda Technologies, a company that manufactures mini electric transporters. Additionally, Apoorv's love for photography led him to create Plush Affairs. He is also a part-time drummer, a full-time explorer, and has been the driving force behind Just Conceived since its inception.

Dr. Shashi Bala Bhonsale is a highly experienced Indian obstetrician and gynecologist with over 32 years of practice in a government maternity home. She served as an in-charge of the maternity home, providing care for both rural and urban populations dealing with all kinds of obstetric emergencies. Dr. Bhonsale was also the President of GOGS (Gwalior Obstetric and Gynecology Society) in 2022-23, and is an esteemed member of FOGSI (The Federation of Obstetric and Gynecological Societies of India). Her daily interactions with women have enabled her to pinpoint the issues faced by pregnant women in India, leading to the creation of Just Conceived. Her goal is to provide credible information and resources to prepare new moms for a safe and hassle-free pregnancy and postpartum recovery.

Sanyogita Sao, a talented computer science engineer hailing from Manipal Institute of Technology, possesses a passion for photography and is an accomplished National level Tennis Player and team leader. Additionally, she is a skilled Digital Marketing expert who effectively manages all our Social Media channels and drives the digital presence of Just Conceived. After observing her mother, Dr. Bhonsale, tirelessly working in obstetrics, Sanyogita became acutely aware of the dearth of wellness and health resources available to pregnant women and the lack of awareness that results in various challenges faced by women during pregnancy and post-natal care in India.